Production services

Digital

Loveurope’s digital production studio specialises in technical production and origination of master banners, microsites and landing pages. Loveurope can create banner campaigns from ATL assets, manage and implement high volume campaigns and even create entirely fresh online ads from an original creative idea.

Broadcast

Loveurope’s broadcast production centre is the Loverefinery in Johannesburg. From this facility we combine our low-cost production expertise with broadcast production, performing services like versioning, archiving, offline editing and clocking with far better value than our competitors.

Press reprographics & colour management

Press production is at the core of Loveurope’s business. Off-shoring repro into our studios based in the low GDP centres of Johannesburg and Warsaw, Loveurope offer the lowest rates in the sector. Similarly, our colour management handled in London ensures that our clients’ ads reach media with a zero rejection rate.

High volume campaign implementation

Loveurope’s spread of international studios means that we can take on any volume of work on an ad hoc basis. Often taking on huge campaigns with very little notice, we provide our clients with an extremely reliable and flexible production resource.

Print services

The print services team at Loveurope provide clients with printing expertise based on 24 years industry experience. Clients are advised on materials, procedures and strategies; this allows them to fully explore their creative ambition and maximise marketing budgets. Additionally, our aggregated buying power and longstanding relationships with printers means that we can help clients find some of the lowest prices in the industry, whilst providing the very best results.

Smarter technology

Automated ad creation systems

Loveurope’s automated ad creation systems version ads to fit media schedules. From a database containing the media specifications it edits the master files provided by the clients to fit, and each ad is then approved by an artworker.

These systems reduce production time by about 60%. We have been driving VW ads for last 10 years through our automated systems, delivering them at a fraction of the normal cost and time, and regularly deliver up to 1000 ads per month.

Online marketing portals

Online marketing portals allow Loveurope’s clients to manage their advertising assets in a database. With this they can centrally control how they are used by local markets and even create ads online cooperatively through an on-line approval suite.

Campaign management tools

LOOP campaign management tools provide clients with a concise overview of their specific campaigns and a transparent route into the production process, project status and financial clarity. The system has holistic display of all activity, detailed production queues, attached assets, campaign schedules, and ratecard-driven cost analysis on a project by project basis. Full search functionality is provided to mine detailed data, and alerts are set within the system to advise when projects are nearing estimated values.

Studio services

Studio management

Loveurope manage studios for RMG Connect, McCann Erickson, BMB, DDB and JP Morgan across the UK, Europe, Africa and North America. Running them as independent concerns with their own P&L, Loveurope provide clients with studios at a fraction of their previous cost.

 Loveart

Loveurope's illustration studio offers a complete visualisation service. This includes producing traditional and system generated/composite storyboards, visuals, character development, lettering, digital animatics and 3D/CGI visuals.

Artworking & retouching

Loveurope provide award-winning artworking and retouching services, through our managed client studios and also on a project basis.

Inhouse photography

Loveurope’s in-house photography facility specialises in creating images for press adverts and packaging; combining photography, retouching and print design to help clients create packaging and

press adverts.

Award-winning design services

Loveurope’s award-winning design services offer clients a long-term or project-based design capacity, providing them with design for the likes of print, packaging & brochures.

CGI & interactive design

Our CGI & Interactive design affiliation in London, Love@Stanley's Post, has a history of providing clients with award-winning CGI and interactive online design solutions.

Transcreation

Translation and market insight

LoveWord, Loveurope’s transcreation subsidiary, translate advertising copy utilising our teams of in-country translators. They also provide market insight, ensuring that advertising translates both linguistically and culturally.

This allows our clients to run international campaigns from one centralised creative agency, with the advertising distributed internationally through our global network.

International client service hubs

Loveurope’s Network, with offices in America, Europe and Africa provides clients with international client services, advert distribution and campaign management. We are planning to open offices in APAC in 2010.